WELL, HELLO THERE
I’m a design leader with deep, foundational knowledge spanning across experience design, UX, and digital art direction, shaped by principal roles at Element 47, Modernist Studio, and Rizen Creative. I’ve designed, led and delivered design on enterprise-level websites, mobile applications, marketing initiatives, and scalable brand systems, consistently aligning creative execution with business objectives.
I bring a strategic, systems-level perspective to design—connecting vision to execution while ensuring precision, optimal usability, and brand integrity across complex digital ecosystems. My background includes close collaboration with executive stakeholders, cross-functional internal teams, and external clients, allowing me to translate design thinking into measurable business and user outcomes.
Design DNA & Core Values
Get out of your shoes
Empathy guides the way. I uncover real human needs by meeting people where they are—through thoughtful conversation and observation in their own environments.
Embrace discipline
Repetition forges wisdom. Showing up for yourself and others—especially on hard days—builds resilience, courage and fortitude. Daily discipline beats random acts of motivation.
Show is better than tell
When in doubt, draw it out. Visuals bring ideas to life. I use visualization to shape clear, meaningful stories that build alignment and support.
Use your voice
I believe in having an opinion. They're scary—especially in silent rooms. But they're also bold. And often, bold opinions lead to bold actions. That's what drives great work.
Live and die by quality
Inspiring work starts with high quality people and processes. I build and scale teams thoughtfully to ensure every project is executed at the highest level.
Reach across the aisle
The best work emerges when people with diverse perspectives come together, contribute their unique strengths, and support one another toward a shared outcome.
My Teams & Organizations
Element 47
I lead human-centered digital experiences rooted in empathy, clarity, and purposeful strategy. My role spans end-to-end creative leadership—from generative research and facilitated ideation to early UX frameworks and high-fidelity execution—guiding multidisciplinary teams to deliver responsive, scalable web experiences that balance user needs with business goals.
Modernist Studio / Gorilla Logic
I partnered closely with clients and delivery teams to translate complex problems into thoughtful, usable digital products. My work combined qualitative research, journey mapping, wireframing, and high-fidelity design, alongside clear client communication and project stewardship across cross-functional tools and workflows.
Vectorform / NTT Data
I drove design quality and efficiency across mobile and web initiatives by championing atomic design systems, leading collaborative ideation sessions, and conducting evaluative research. I supported teams through mentorship and process development while delivering cohesive UI/UX solutions at scale.
Rizen Creative
I led creative execution across brand and digital engagements, guiding client discovery, coordinating project workflows, and collaborating with designers, strategists, and developers. My contributions spanned brand systems, web assets, digital advertising, and motion design—ensuring cohesive visual storytelling across touchpoints.