The owners of Sawtooth Wilderness Outfitters contacted me in the fall of 2018 to put a plan together for a complete brand overhaul — new logo, website, marketing materials and merchandise. It's been a long process, but we've made a lot of headway into an updated look and feel, along with a much needed user experience upgrade.
The executive management team at SWO provided a lot of insight into how they envisioned the project being completed. They wanted something clean, modern, functional and visually appealing — not just to old/rich hunters, but to a variety of outdoor enthusiasts. Fortunately, we've been able to execute on a variety of micro-projects and will be launching complete updates throughout the spring and summer of 2019.
