Mid-Century Homes was another fun project from some great people under the Moniker Group umbrella. We had a wonderful opportunity to reach way back to the 50’s and 60’s and draw on inspiration from the golden age of advertising — we pulled up research on everything from Mad Men to post-WWII Scandinavian icon design. This one involved rounds and rounds of exploration and review. Needless to say, it was a lot of work (but mostly fun). In the end, we came up with some great ideas and narrowed it down to a simple application, emblematic of the colors, type and feel of the Mid-Century era.
